http://www.robertgo.net Fri, 11 Sep 2009 09:20:35 +0000 http://backend.userland.com/rss092 en I'm sure most people have heard about how IStockphoto revolutinized the stock photography market almost a decade ago. I've profiled David Lewis, an amateur IStock photographer on this blog before. In addition to his day job, David submits photos to IStock. He typically makes about $50,000 a year in additional ... http://www.robertgo.net/see-photos-online-a-new-small-business.html Information for Small Business MarketingSmall Business note: A great resource for small business marketers is the Know This site. In includes a pretty comprehensive outline of the components of a marketing plan. It's content rich and has been around for a long time.When you log on you'll be able to ... http://www.robertgo.net/resource-for-small-business-marketing.html Remedy or Replica - What is Your Small Business?Small Business Challenge: I just heard this in relation to the Presidential campaign, but I think it works as a starting point for any effective brand campaign. How are you positioning your brand in relation to other products in the marketplace? Are ... http://www.robertgo.net/building-a-small-business-brand.html Social Networking and Small BusinessSmall Business Note: It's been said that a brand is an emotional connection customers have with your brand. I like this definition and it sort of addresses the fact that a lot of brand strength comes from factors like group belonging, social networking, and self-identity. These ... http://www.robertgo.net/how-to-build-a-small-business-brand.html TrackbacksThere are many conflicting messages about Trackbacks on the Web right now. Here's one that makes a lot of sense...And if my Trackback works, it was a very good explanation. It's on Bloggerholic. http://www.robertgo.net/trackbacks.html The Canadian Postal Service Website has a great article on designing monthly statements with a marketing / customer service mind set. In this new era of financial constraints, every piece of mail that a company sends should be utilized to its fullest. There's also an online test to help you ... http://www.robertgo.net/using-monthly-statements-for-marketing.html If your website is used to draw in consumers, your domain should have the same magnetism as your brand. Here are tips for prioritizing and optimizing your domain strategy. View >> http://www.robertgo.net/whats-in-a-domain-name-imediaconnection-com.html eMail Marketing Campaigns are Most Cost-Effective ToolIf there was any doubt that eMail Marketing will continue to grow as a DM tool, here are two statistics to consider:1. The Direct Marketing Association estimates that eMail marketing brings in $45.65 for every dollar spent.2. The average cost per order through the ... http://www.robertgo.net/email-marketing-campaign-measurements.html I almost titled this post, "Go Search Yourself", but I thought that might be a bit too cute. For small business, however, Google's new addition of local search results is a significant change to the dominant search engine. One aspect of this new local twist to search can directly affect ... http://www.robertgo.net/google-local-search.html While we're on the subject of Google Local(see previous post), remember to  upload a photo to your local listing. It's always amazing to me how indifferent small business is to Google Local. Take a moment to upload a photo of your storefront, maybe a shot of your store interior. Why ... http://www.robertgo.net/add-photos-to-google-local.html