eMail Marketing Campaign Measurements

Posted by admin on January 1, 1970

eMail Marketing Campaigns are Most Cost-Effective Tool

If there was any doubt that eMail Marketing will continue to grow as a DM tool, here are two statistics to consider:

1. The Direct Marketing Association estimates that eMail marketing brings in $45.65 for every dollar spent.

2. The average cost per order through the eMail channel is less than $7 compared to $84.21 for banner ads according to Shop.org.

What can stop this train? The most likely scenario is over-use by marketers who look at these kinds of numbers and flood the Web with poorly-crafted campaigns. Like many other things in this world, success brings its own challenges.