Marketing with Image Search

Thanks to Google’s Universal Search, there are a lot of new ways to appear at the top of search engines. One of these is Image Search. Google will be returning appropriate images back to searchers is a “blended” results page. It’s another chance to get to the top of Google results in a very competitive field. Each returned image, of course, will link back to the site that supplies the image.

To help your chances of your images being found by Google, make sure that your image tags provide detailed information on what the image is about: 2009 Ford Mustang Image. Also, make sure that it is found next to relevent text about the 2009 Ford Mustang.

Of course, it helps if you are not competing in the consumer marketplace. For example, in some large, slow-moving, business to business categories, it is still possible to add an image that will be picked up by Google. Identify the image with the keyword that you want to target, “variable information printing image”. Long-tail key words have the best chance to find a top image return in Google results.

Local Search Marketing for Small Business

A Power Point on Local Search

Add Photos to Google Local

While we’re on the subject of Google Local(see previous post), remember to  upload a photo to your local listing. It’s always amazing to me how indifferent small business is to Google Local. Take a moment to upload a photo of your storefront, maybe a shot of your store interior. Why not make use of this wonderful self-promotion opportunity? If you’re really uncertain about the value of Google Local, why not set up an account and see how many “views” your listing is receiving?

What’s in a domain name? – iMediaConnection.com

If your website is used to draw in consumers, your domain should have the same magnetism as your brand. Here are tips for prioritizing and optimizing your domain strategy.

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