How to Build a Small Business Brand
Posted by admin on January 1, 1970Social Networking and Small Business
Small Business Note: It’s been said that a brand is an emotional connection customers have with your brand. I like this definition and it sort of addresses the fact that a lot of brand strength comes from factors like group belonging, social networking, and self-identity. These are things that would be difficult to discover in the ingredients in a bottle of Coke.
Dodge Talks is a great example of online marketing taking products and building them into a social networking component. It has a lot of product info mixed with discussion boards and live forums with Dodge engineers. Whatever car model or brand you prefer, Dodge Talks is state of the art in taking brands into the social networking arena.
For small business, the challenge will be to find ways to add social networking to your marketing mix. It’s the growing category in online direct marketing.
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