What lessons can any small business learn from the phenomenal marketing success of Barack Obama? Here is the story of how the ultimate small business (one man) attempted to capture majority market share in the national marketplace – the Presidency. Well, as we know he oveturned established brands (Clinton, McCain) and created a new brand image (change) that no one could match. It was a brilliant strategy to turn the long experience of competitors into a weakness and then exploit that weakness.

Isn’t that the challenge for all small business competing with larger, more established companies? How can I make a major competitor compete on my terms, not it’s terms. The book may be incredibly useful in helping you think about your business in new ways. It’s something that a maverick small business marketer might try!

In a nutsell, the book suggests that Barack won with the mantra: Be Cool, Be Social, Be The Change. That’s pretty good position for marketing any small business.