Advertising in Tough Economic Times

Posted by admin on January 1, 1970

Don’t Forget Direct Marketing

Every time the economy turns sour, businesses always cut back on advertising. It’s understandable but counterproductive. You may have to make your budgets tighter, but you can be smarter with your decisions.

For example, we hear that everyone is cutting all media except for Internet. Does that make sense? Are your current customers searching for you on the Web?

Your most valuable asset is your current customer base. If you had 30 seconds with a customer to convince them why they should keep buying your product instead of cutting back, what would that message be? It has to be strong, direct and clear. Work on it till you get it right.

Drop them a line.